Popmatters staff 25 apr 20 hello kitty is one aspect of pink globalizationthe spread of goods and images labeled cute kawaii from japan to other parts of the industrial world. Yano argues that the international popularity of hello kitty is one aspect of what she calls pink globalizationthe spread of goods and images labeled cute kawaii from japan to other parts of the industrial world. Yano examines the creation and rise of hello kitty as a part of japanese. Defining globalization as a complex process in which the movement of capital, peoples, organizations, movements, and ideas takes on an increasingly international form, the author shows how growing physical and electronic mobility has helped to create dynamic global social movements. Author christine yano compellingly recounts the progress from the brands midseventies birth to its gradual permeation of cuteculture to become a predominant symbol of femininity avidly embraced by japanese girls. Apr 22, 20 christine yano makes that assertion in pink globalization. The concept of pink globalization the spread of cute or kawaii goods from japan to other parts of the world connects the expansion of japanese companies to. Pink globalization in pink globalization, christine r. Download for offline reading, highlight, bookmark or take notes while you read pink globalization. Nisei stewardesses and pan american world airways duke university press, 2011, and pink globalization. Pink globalization follows the rise of hello kitty in both its early domestic evolution and its international expansion. Hello kittys trek across the pacific is a product of yanos extensive research of twelve years, complete with detailed explanations of japanese values and thoughtprovoking interviews with some of the hello kitty fans and critics as well as sanrio employees, including marketers and designers.
In pink globalization, christine yano examines the creation and rise of hello kitty as a part of japanese cutecool culture. Gender, ethnicity, and culture in hawaiis cherry blossom festival, and tears of longing. Pink globalization is an examination of the impact of hello kitty, from its creation in japan to the cross appeal it had on a global scale. Yano my last seminar in english was a wonderful course taught by the chair of my committee on asian american cultural critique. Yano, professor of anthropology at the university of hawaii, has conducted research on japan and japanese americans with a focus on popular culture. Read pink globalization hello kittys trek across the pacific by christine r. When i saw the title of this book, i thought it referred to the last, as in the pink dollar. Christine yano is professor and chair of anthropology at the university of hawaii. Yano argues that the international popularity of hello kitty is one aspect of what she calls pink globalization the spread of goods and images labelled cute kawaii from japan to other parts of the industrial world. Apr 25, 20 popmatters staff 25 apr 20 hello kitty is one aspect of pink globalizationthe spread of goods and images labeled cute kawaii from japan to other parts of the industrial world. Hello kitty blurs the lines of art and commerce book. In this book the author examines the creation and rise of hello kitty as a part of japanese cutecool culture. The concept of pink globalization the spread of cute or kawaii goods from japan to other parts of the world connects the expansion of japanese companies to overseas markets. Yano, duke university press the rise of hello kitty as a cultural icon has mirrored the expansion of japans pop culture overseas in the past 40 years or so.
Apr 29, 20 in pink globalization, christine yano examines the creation and rise of hello kitty as a part of japanese cutecool culture. Hello kittys trek across the pacific is the book for you. List of books and articles about globalization online. Highly recommended for its careful and detailed analysis of the complete. Yano 20, paperback at the best online prices at ebay. Hello kittys trek across the pacific is a product of yano s extensive research of twelve years, complete with detailed explanations of japanese values and thoughtprovoking interviews with some of the hello kitty fans and critics as well as sanrio employees, including marketers and designers. Nisei stewardesses and pan american world airways duke university press, 2011. Hello kittys trek across the pacific, her new anthropological study of all things hello kitty, but it seems open to question. Hello kittys trek across the pacific by christine r. Yano examines the creation and rise of hello kitty as a part of japanese cutecool culture. Before that class my background in asian american studies was pretty much absent. Christine yano makes that assertion in pink globalization. Hello kittys trek across the pacific ebook written by christine r. Review of pink globalization 9780822353638 foreword.
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